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Jeff Scholes

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Top Stories by Jeff Scholes

New Media on Ulitzer Of course it is now a prerequisite to have a professional web presence for your business. More than likely, you spend time and treasure on this critical resource. But what about a blog? Blogging may just seem like a fad for techies or people that seem to have plenty of time on their hands, or people who have plenty to say, like researchers. By now, having a companion blog site has become part of a comprehensive marketing program for many. Blogging, and other forms of social media, has become a de facto means of engagement for B2B companies. It's simply essential. Just as you would view in-person networking events as necessary to engaging with customers and partners, your blog site should be this as well. And while it may seem that a blog will cost you additional time (and that treasure), there are resources available to streamline blog publishi... (more)

Pin the Tail on the Social Media Icon

You've seen them. You can see them on this site, those odd little widget-icons that grace the footers and headers of blog articles. These aren't graphical garnishes, but yet another avenue to get your content out of your own little blogosphere and into the social media networks. What do they do? In a nutshell, they create the potential for major traffic. Go Viral It's not rocket science. In case you haven't noticed, the web has been evolving lately. It is no longer just a one-way information channel. Social interaction, i.e., social networks on the internet have exploded in popu... (more)

Internet Marketing Essentials: 4-Part Series

New Media on Ulitzer Many B2B companies know that they should be incorporating an ongoing social media campaign into their arsenal of tactics to generate leads and sales. But, as a business owner or marketing professional, half the battle is trying to get your head around the social media wave, the crushing amount of information about it, where to even begin, and how to make it all fit into your marketing plans. The great news is that being successful at Internet marketing does not need to be as complicated as others may sometimes make it out to be. It will, however, require som... (more)

Success with a Sitemap!

SEO Journal on Ulitzer Four or five years ago if you said to your web guru, "let's make a site map!" you'd probably end up with a quaint-looking single web page that had a list of links and categories indexing your site. You can still find these from time to time. As it turns out, Apple still has one, go figure. As you may recall, this was yet another alternative to a search engine, to help visitors find your content. Not your grandfather's web code, the "site map" of the 21st century, however, is something a bit different but with the same goal of helping visitors find your con... (more)

Convert Your Trade Show Leads into Measurable Marketing ROI - Part One

So you have dug deep into your marketing budget and picked THE industry trade show or event that you just KNOW your company needs to be a part of…the one with your competition and the one that your key customer base attends every year. So now what? There are dozens, maybe even hundreds of sponsoring companies just like yours, vying for the attention of those precious attendees, who are ready to buy or at least willing to learn more about you and what you do to bring back to their organization. How do you make sure you stand out from the pack? ... (more)