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Jeff Scholes

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Top Stories by Jeff Scholes

Simply put, a Customer Relationship Management (CRM) system helps identify and manage your customers and leads, understand their challenges, anticipate their needs and proactively respond to their requests. From a marketing perspective, a CRM system helps you deposit the right data to ultimately track and organize marketing and sales interactions with your most valuable assets. Marketing automation, working in tandem with your CRM data, automates marketing processes and tracks results. Marketing processes involve everything from customer segmentation, lead generation, lead scoring, lead nurture campaigns and social media monitoring to email marketing and closed-loop analytics. So how can you make sure your marketing automation system will integrate with your CRM to get optimal results for your business? You need to implement the integration successfully and make sur... (more)

Internet Marketing Essentials: 4-Part Series

New Media on Ulitzer Many B2B companies know that they should be incorporating an ongoing social media campaign into their arsenal of tactics to generate leads and sales. But, as a business owner or marketing professional, half the battle is trying to get your head around the social media wave, the crushing amount of information about it, where to even begin, and how to make it all fit into your marketing plans. The great news is that being successful at Internet marketing does not need to be as complicated as others may sometimes make it out to be. It will, however, require som... (more)

Why Does Everyone Want to Be Your SEO BFF?

SEO Journal on Ulitzer If you are like me, you are regularly receiving unsolicited email from various quarters, telling you about the latest and greatest SEO solutions on the planet. Just buy the book, or guide, or download the promotional whitepaper and this expert will offer you the latest "Secrets" to search engine success. Google it. At last count I saw millions of results! Well, it's not a very well-kept secret anyway. One reason for the mysterious "secret" is simple: Google and other search engines do not publish their algorithms, and they are known to change without noti... (more)

Blogging For Your Business Is Easier Than Driving a Car

When I speak with small business owners and marketers, one of the persistent obstacles to creating a blog presence often are expressed as two key points: 1)      We don't have time to write regularly. 2)      We don't have the ability to write regularly. That seems like a non-starter, right?  If you find this is your situation, please think again, as you are missing a key opportunity - since, as mentioned in an earlier business blogging article, YOU are the expert in your field.  Vehicles, Blog sites and Web sites Think about what you do every day.  And bare with the drama but... y... (more)

Success with a Sitemap!

SEO Journal on Ulitzer Four or five years ago if you said to your web guru, "let's make a site map!" you'd probably end up with a quaint-looking single web page that had a list of links and categories indexing your site. You can still find these from time to time. As it turns out, Apple still has one, go figure. As you may recall, this was yet another alternative to a search engine, to help visitors find your content. Not your grandfather's web code, the "site map" of the 21st century, however, is something a bit different but with the same goal of helping visitors find your con... (more)