You've seen them. You can see them on this site, those odd little
widget-icons that grace the footers and headers of blog articles. These
aren't graphical garnishes, but yet another avenue to get your content out of
your own little blogosphere and into the social media networks. What do they
do? In a nutshell, they create the potential for major traffic.
It's not rocket science. In case you haven't noticed, the web has been
evolving lately. It is no longer just a one-way information channel. Social
interaction, i.e., social networks on the internet have exploded in
popularity in just the last few years. So, if you haven't already, it's
really worthwhile to spend some time on some of the big players, especially
in the social bookmarking arena: Digg, Reddit, Delicious, Stumbleupon, and
others. This is where stories are submitted and ranked by the crowd. Get
Lead scoring (aka lead measuring, lead ranking) has come quite a long way.
Marketing automation packages that integrate with CRM systems, like
Salesforce, have sort of led the charge in this regard. Often, lead scoring
can conger up icky feelings like “oh boy, do we really want to go there?”
That’s due in large part to marketing and sales teams overthinking the
process, the scoring criteria, and making it too complicated for major
primetime. But the climate has changed, as has lead scoring adoption, and
it’s largely to do with marketing automation packages evolving and making
it ... (more)
New Media on Ulitzer
Many B2B companies know that they should be incorporating an ongoing social
media campaign into their arsenal of tactics to generate leads and sales.
But, as a business owner or marketing professional, half the battle is trying
to get your head around the social media wave, the crushing amount of
information about it, where to even begin, and how to make it all fit into
your marketing plans.
The great news is that being successful at Internet marketing does not need
to be as complicated as others may sometimes make it out to be. It will,
however, require som... (more)
SEO Journal on Ulitzer
If you are like me, you are regularly receiving unsolicited email from
various quarters, telling you about the latest and greatest SEO solutions on
the planet. Just buy the book, or guide, or download the promotional
whitepaper and this expert will offer you the latest "Secrets" to search
engine success. Google it. At last count I saw millions of results! Well,
it's not a very well-kept secret anyway.
One reason for the mysterious "secret" is simple: Google and other search
engines do not publish their algorithms, and they are known to change without
When I speak with small business owners and marketers, one of the persistent
obstacles to creating a blog presence often are expressed as two key points:
1) We don't have time to write regularly.
2) We don't have the ability to write regularly.
That seems like a non-starter, right? If you find this is your situation,
please think again, as you are missing a key opportunity - since, as
mentioned in an earlier business blogging article, YOU are the expert in your
Vehicles, Blog sites and Web sites
Think about what you do every day. And bare with the drama but... y... (more)