Welcome!

The Scholes Knows Marketing Blog

Jeff Scholes

Subscribe to Jeff Scholes: eMailAlertsEmail Alerts
Get Jeff Scholes via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by Jeff Scholes

SEO Journal on Ulitzer If you are like me, you are regularly receiving unsolicited email from various quarters, telling you about the latest and greatest SEO solutions on the planet. Just buy the book, or guide, or download the promotional whitepaper and this expert will offer you the latest "Secrets" to search engine success. Google it. At last count I saw millions of results! Well, it's not a very well-kept secret anyway. One reason for the mysterious "secret" is simple: Google and other search engines do not publish their algorithms, and they are known to change without notification. Another reason, of course, that everyone is clamoring for the top spot, is because that's where the eyeballs track. Plus, if you monitor your placement closely, you'll find that it will change at least somewhat, even from one day to the next. That said, practicing good SEO is not my... (more)

Pin the Tail on the Social Media Icon

You've seen them. You can see them on this site, those odd little widget-icons that grace the footers and headers of blog articles. These aren't graphical garnishes, but yet another avenue to get your content out of your own little blogosphere and into the social media networks. What do they do? In a nutshell, they create the potential for major traffic. Go Viral It's not rocket science. In case you haven't noticed, the web has been evolving lately. It is no longer just a one-way information channel. Social interaction, i.e., social networks on the internet have exploded in popu... (more)

Success with a Sitemap!

SEO Journal on Ulitzer Four or five years ago if you said to your web guru, "let's make a site map!" you'd probably end up with a quaint-looking single web page that had a list of links and categories indexing your site. You can still find these from time to time. As it turns out, Apple still has one, go figure. As you may recall, this was yet another alternative to a search engine, to help visitors find your content. Not your grandfather's web code, the "site map" of the 21st century, however, is something a bit different but with the same goal of helping visitors find your con... (more)

Blogging For Your Business Is Easier Than Driving a Car

When I speak with small business owners and marketers, one of the persistent obstacles to creating a blog presence often are expressed as two key points: 1)      We don't have time to write regularly. 2)      We don't have the ability to write regularly. That seems like a non-starter, right?  If you find this is your situation, please think again, as you are missing a key opportunity - since, as mentioned in an earlier business blogging article, YOU are the expert in your field.  Vehicles, Blog sites and Web sites Think about what you do every day.  And bare with the drama but... y... (more)

Need to Extend Your Marketing Performance and Analytics Capabilities? API’s can help!

A number of our clients find themselves in the common situation of promoting marketing activities via disparate marketing tools:  Marketing automation and analytics (HubSpot, Marketo, Eloqua, etc.), email campaign software (Constant Contact, MailChimp, Vertical Response, etc.), webinar management (GoToWebinar, Webex), website analytics (Google Analytics), and on.  These are common tools that serve very specific purposes, and for the most part they work great at what they are intended to do.  However, you may find that you are spending too much time getting data together in an org... (more)