Welcome!

The Scholes Knows Marketing Blog

Jeff Scholes

Subscribe to Jeff Scholes: eMailAlertsEmail Alerts
Get Jeff Scholes via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by Jeff Scholes

Responsive web design has emerged as an important consideration for any business that has a significant mobile Internet following. It's a website design and development approach and technique used to make your website content easy to consume and interact with equally on desktops and mobile devices.  Since the mobile Internet grows more popular every year, it's a good idea to start thinking about a responsive website design when it comes time to update or redo your website. Prioritizing Your Website Traffic Your website and marketing analytics should reveal the percentage of users who access your site with mobile devices. If it's a significant percentage, you shouldn't waste time delaying a move toward responsive web design or developing a mobile template. There are arguments for and against one approach over the other as well as use cases where one might make more ... (more)

Why a CRM System and Marketing Automation go Hand in Hand

Simply put, a Customer Relationship Management (CRM) system helps identify and manage your customers and leads, understand their challenges, anticipate their needs and proactively respond to their requests. From a marketing perspective, a CRM system helps you deposit the right data to ultimately track and organize marketing and sales interactions with your most valuable assets. Marketing automation, working in tandem with your CRM data, automates marketing processes and tracks results. Marketing processes involve everything from customer segmentation, lead generation, lead scori... (more)

Five Free Tools for SEO Success

Before hitting this list, be sure you’ve done your keywords homework.  It’s really pretty simple:  make a list of the keywords relevant to your product or service.  These are the words used to describe what you are offering and the words and phrases prospective customers are putting into search engines to find you.   That’s really the long and short of it.   What are you selling that you want people to find and which keywords do you stand a chance of placing for organically. Answer that question with your keywords.  When answering, bear in mind that there may be many a number of ... (more)

Internet Marketing Essentials: 4-Part Series

New Media on Ulitzer Many B2B companies know that they should be incorporating an ongoing social media campaign into their arsenal of tactics to generate leads and sales. But, as a business owner or marketing professional, half the battle is trying to get your head around the social media wave, the crushing amount of information about it, where to even begin, and how to make it all fit into your marketing plans. The great news is that being successful at Internet marketing does not need to be as complicated as others may sometimes make it out to be. It will, however, require som... (more)

Blogging For Your Business Is Easier Than Driving a Car

When I speak with small business owners and marketers, one of the persistent obstacles to creating a blog presence often are expressed as two key points: 1)      We don't have time to write regularly. 2)      We don't have the ability to write regularly. That seems like a non-starter, right?  If you find this is your situation, please think again, as you are missing a key opportunity - since, as mentioned in an earlier business blogging article, YOU are the expert in your field.  Vehicles, Blog sites and Web sites Think about what you do every day.  And bare with the drama but... y... (more)