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Jeff Scholes

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Top Stories by Jeff Scholes

SEO Journal on Ulitzer If you are like me, you are regularly receiving unsolicited email from various quarters, telling you about the latest and greatest SEO solutions on the planet. Just buy the book, or guide, or download the promotional whitepaper and this expert will offer you the latest "Secrets" to search engine success. Google it. At last count I saw millions of results! Well, it's not a very well-kept secret anyway. One reason for the mysterious "secret" is simple: Google and other search engines do not publish their algorithms, and they are known to change without notification. Another reason, of course, that everyone is clamoring for the top spot, is because that's where the eyeballs track. Plus, if you monitor your placement closely, you'll find that it will change at least somewhat, even from one day to the next. That said, practicing good SEO is not my... (more)

Why a CRM System and Marketing Automation go Hand in Hand

Simply put, a Customer Relationship Management (CRM) system helps identify and manage your customers and leads, understand their challenges, anticipate their needs and proactively respond to their requests. From a marketing perspective, a CRM system helps you deposit the right data to ultimately track and organize marketing and sales interactions with your most valuable assets. Marketing automation, working in tandem with your CRM data, automates marketing processes and tracks results. Marketing processes involve everything from customer segmentation, lead generation, lead scori... (more)

Is Your Website Getting Found? Website Optimization

A quick background on Inbound Marketing The truth is, that while more traditional marketing tactics and outbound-type campaigns still do have a place in the B2B marketing mix, it's to a much lesser degree. Email marketing done right, for example, is still an effective way to nurture existing leads and contacts that have already opted in to receive your content. But, as far as getting new prospects, there's been a massive shift toward inbound marketing (getting found by potential customers). David Meerman Scott describes inbound marketng best and recommends that marketers "publish t... (more)

Pin the Tail on the Social Media Icon

You've seen them. You can see them on this site, those odd little widget-icons that grace the footers and headers of blog articles. These aren't graphical garnishes, but yet another avenue to get your content out of your own little blogosphere and into the social media networks. What do they do? In a nutshell, they create the potential for major traffic. Go Viral It's not rocket science. In case you haven't noticed, the web has been evolving lately. It is no longer just a one-way information channel. Social interaction, i.e., social networks on the internet have exploded in popu... (more)

Adding Google+ to Your Social Media Marketing Plan

Back in June 2011, Google officially joined the social networking world and launched Google+, yet another social media platform for businesses to get involved in. Until a few months ago, we were pretty much letting it play out some before going full-bore with recommending that our B2B customers dive into it. Social media strategies and successful execution and management of it already pose some internal bandwidth issues and perceived value to B2B companies. Throwing another account into the mix wasn't something we were keen on. Especially with the uncertainty around the lead gene... (more)