Simply put, a Customer Relationship Management (CRM) system helps identify
and manage your customers and leads, understand their challenges, anticipate
their needs and proactively respond to their requests. From a marketing
perspective, a CRM system helps you deposit the right data to ultimately
track and organize marketing and sales interactions with your most valuable
Marketing automation, working in tandem with your CRM data, automates
marketing processes and tracks results. Marketing processes involve
everything from customer segmentation, lead generation, lead scoring, lead
nurture campaigns and social media monitoring to email marketing and
So how can you make sure your marketing automation system will integrate with
your CRM to get optimal results for your business?
You need to implement the integration successfully and make sur... (more)
Responsive web design has emerged as an important consideration for any
business that has a significant mobile Internet following. It's a website
design and development approach and technique used to make your website
content easy to consume and interact with equally on desktops and mobile
Since the mobile Internet grows more popular every year, it's a good idea to
start thinking about a responsive website design when it comes time to update
or redo your website.
Prioritizing Your Website Traffic
Your website and marketing analytics should reveal the percentage of users... (more)
New Media on Ulitzer
Many B2B companies know that they should be incorporating an ongoing social
media campaign into their arsenal of tactics to generate leads and sales.
But, as a business owner or marketing professional, half the battle is trying
to get your head around the social media wave, the crushing amount of
information about it, where to even begin, and how to make it all fit into
your marketing plans.
The great news is that being successful at Internet marketing does not need
to be as complicated as others may sometimes make it out to be. It will,
however, require som... (more)
Lead scoring (aka lead measuring, lead ranking) has come quite a long way.
Marketing automation packages that integrate with CRM systems, like
Salesforce, have sort of led the charge in this regard. Often, lead scoring
can conger up icky feelings like “oh boy, do we really want to go there?”
That’s due in large part to marketing and sales teams overthinking the
process, the scoring criteria, and making it too complicated for major
primetime. But the climate has changed, as has lead scoring adoption, and
it’s largely to do with marketing automation packages evolving and making
it ... (more)
When I speak with small business owners and marketers, one of the persistent
obstacles to creating a blog presence often are expressed as two key points:
1) We don't have time to write regularly.
2) We don't have the ability to write regularly.
That seems like a non-starter, right? If you find this is your situation,
please think again, as you are missing a key opportunity - since, as
mentioned in an earlier business blogging article, YOU are the expert in your
Vehicles, Blog sites and Web sites
Think about what you do every day. And bare with the drama but... y... (more)