New Media on Ulitzer
Many B2B companies know that they should be incorporating an ongoing social
media campaign into their arsenal of tactics to generate leads and sales.
But, as a business owner or marketing professional, half the battle is trying
to get your head around the social media wave, the crushing amount of
information about it, where to even begin, and how to make it all fit into
your marketing plans.
The great news is that being successful at Internet marketing does not need
to be as complicated as others may sometimes make it out to be. It will,
however, require some start-up time and dedication to get a solid working
plan in place. Here's the thing. The key to effective and profitable Internet
and online marketing requires an integrated approach, utilizing the right
tools and applying them with consistent effort.
This 4-part series brings you up-to-spe... (more)
When I speak with small business owners and marketers, one of the persistent
obstacles to creating a blog presence often are expressed as two key points:
1) We don't have time to write regularly.
2) We don't have the ability to write regularly.
That seems like a non-starter, right? If you find this is your situation,
please think again, as you are missing a key opportunity - since, as
mentioned in an earlier business blogging article, YOU are the expert in your
Vehicles, Blog sites and Web sites
Think about what you do every day. And bare with the drama but... y... (more)
Unless you’ve been living under a rock, you may have noticed that there
is a huge amount of “free advice” out there on how to best take
advantage of various online tools in order to achieve your marketing
analytics goals. Because many people have been born and bred with a
traditional marketing model, this advice takes advantage of the huge amount
of fear, uncertainty and doubt in order to “plug” the
It’s actually just not that complicated. What we find
“works” in today’s landscape, as dynamic as... (more)
Back in June 2011, Google officially joined the social networking world and
launched Google+, yet another social media platform for businesses to get
involved in. Until a few months ago, we were pretty much letting it play out
some before going full-bore with recommending that our B2B customers dive
into it. Social media strategies and successful execution and management of
it already pose some internal bandwidth issues and perceived value to B2B
companies. Throwing another account into the mix wasn't something we were
keen on. Especially with the uncertainty around the lead gene... (more)
Lead scoring (aka lead measuring, lead ranking) has come quite a long way.
Marketing automation packages that integrate with CRM systems, like
Salesforce, have sort of led the charge in this regard. Often, lead scoring
can conger up icky feelings like “oh boy, do we really want to go there?”
That’s due in large part to marketing and sales teams overthinking the
process, the scoring criteria, and making it too complicated for major
primetime. But the climate has changed, as has lead scoring adoption, and
it’s largely to do with marketing automation packages evolving and making
it ... (more)