SEO Journal on Ulitzer
If you are like me, you are regularly receiving unsolicited email from
various quarters, telling you about the latest and greatest SEO solutions on
the planet. Just buy the book, or guide, or download the promotional
whitepaper and this expert will offer you the latest "Secrets" to search
engine success. Google it. At last count I saw millions of results! Well,
it's not a very well-kept secret anyway.
One reason for the mysterious "secret" is simple: Google and other search
engines do not publish their algorithms, and they are known to change without
notification. Another reason, of course, that everyone is clamoring for the
top spot, is because that's where the eyeballs track. Plus, if you monitor
your placement closely, you'll find that it will change at least somewhat,
even from one day to the next.
That said, practicing good SEO is not my... (more)
You've seen them. You can see them on this site, those odd little
widget-icons that grace the footers and headers of blog articles. These
aren't graphical garnishes, but yet another avenue to get your content out of
your own little blogosphere and into the social media networks. What do they
do? In a nutshell, they create the potential for major traffic.
It's not rocket science. In case you haven't noticed, the web has been
evolving lately. It is no longer just a one-way information channel. Social
interaction, i.e., social networks on the internet have exploded in
SEO Journal on Ulitzer
Four or five years ago if you said to your web guru, "let's make a site map!"
you'd probably end up with a quaint-looking single web page that had a list
of links and categories indexing your site. You can still find these from
time to time. As it turns out, Apple still has one, go figure. As you may
recall, this was yet another alternative to a search engine, to help visitors
find your content. Not your grandfather's web code, the "site map" of the
21st century, however, is something a bit different but with the same goal of
helping visitors find your con... (more)
When I speak with small business owners and marketers, one of the persistent
obstacles to creating a blog presence often are expressed as two key points:
1) We don't have time to write regularly.
2) We don't have the ability to write regularly.
That seems like a non-starter, right? If you find this is your situation,
please think again, as you are missing a key opportunity - since, as
mentioned in an earlier business blogging article, YOU are the expert in your
Vehicles, Blog sites and Web sites
Think about what you do every day. And bare with the drama but... y... (more)
A number of our clients find themselves in the common situation of promoting
marketing activities via disparate marketing tools: Marketing automation
and analytics (HubSpot, Marketo, Eloqua, etc.), email campaign software
(Constant Contact, MailChimp, Vertical Response, etc.), webinar management
(GoToWebinar, Webex), website analytics (Google Analytics), and on. These
are common tools that serve very specific purposes, and for the most part
they work great at what they are intended to do. However, you may find that
you are spending too much time getting data together in an org... (more)