SEO Journal on Ulitzer
Four or five years ago if you said to your web guru, "let's make a site map!"
you'd probably end up with a quaint-looking single web page that had a list
of links and categories indexing your site. You can still find these from
time to time. As it turns out, Apple still has one, go figure. As you may
recall, this was yet another alternative to a search engine, to help visitors
find your content. Not your grandfather's web code, the "site map" of the
21st century, however, is something a bit different but with the same goal of
helping visitors find your content, albeit in a bit more "high tech" fashion.
It's XML not HTML
So we are talking XML sitemaps. These sitemaps are somewhat similar to the
old-fashioned kind, they are a list of links and web pages, but in a special
structured format, one that Yahoo! and Google know how to scoop right up. It ... (more)
New Media on Ulitzer
Many B2B companies know that they should be incorporating an ongoing social
media campaign into their arsenal of tactics to generate leads and sales.
But, as a business owner or marketing professional, half the battle is trying
to get your head around the social media wave, the crushing amount of
information about it, where to even begin, and how to make it all fit into
your marketing plans.
The great news is that being successful at Internet marketing does not need
to be as complicated as others may sometimes make it out to be. It will,
however, require som... (more)
Here's an article I recently wrote as a guest post on the Hubspot Internet
Many businesses I come across truly intend to do the right thing as far as
optimizing their websites for lead generation. However, even though they do
their best to drive more traffic and execute Internet marketing campaigns
that will capture and convert more leads, many of them end up in one of two
Bucket 1: "We have no idea where to start given the crushing amount of
available tools, opinions and advice."
Bucket 2: "We have all the bells and whistles (we think, anyway) but we ca... (more)
Responsive web design has emerged as an important consideration for any
business that has a significant mobile Internet following. It's a website
design and development approach and technique used to make your website
content easy to consume and interact with equally on desktops and mobile
Since the mobile Internet grows more popular every year, it's a good idea to
start thinking about a responsive website design when it comes time to update
or redo your website.
Prioritizing Your Website Traffic
Your website and marketing analytics should reveal the percentage of users... (more)
SEO Journal on Ulitzer
If you are like me, you are regularly receiving unsolicited email from
various quarters, telling you about the latest and greatest SEO solutions on
the planet. Just buy the book, or guide, or download the promotional
whitepaper and this expert will offer you the latest "Secrets" to search
engine success. Google it. At last count I saw millions of results! Well,
it's not a very well-kept secret anyway.
One reason for the mysterious "secret" is simple: Google and other search
engines do not publish their algorithms, and they are known to change without