SEO Journal on Ulitzer
Four or five years ago if you said to your web guru, "let's make a site map!"
you'd probably end up with a quaint-looking single web page that had a list
of links and categories indexing your site. You can still find these from
time to time. As it turns out, Apple still has one, go figure. As you may
recall, this was yet another alternative to a search engine, to help visitors
find your content. Not your grandfather's web code, the "site map" of the
21st century, however, is something a bit different but with the same goal of
helping visitors find your content, albeit in a bit more "high tech" fashion.
It's XML not HTML
So we are talking XML sitemaps. These sitemaps are somewhat similar to the
old-fashioned kind, they are a list of links and web pages, but in a special
structured format, one that Yahoo! and Google know how to scoop right up. It ... (more)
Before hitting this list, be sure you’ve done your keywords homework.
It’s really pretty simple: make a list of the keywords relevant to your
product or service. These are the words used to describe what you are
offering and the words and phrases prospective customers are putting into
search engines to find you. That’s really the long and short of it.
What are you selling that you want people to find and which keywords do you
stand a chance of placing for organically. Answer that question with your
keywords. When answering, bear in mind that there may be many a number of ... (more)
New Media on Ulitzer
Many B2B companies know that they should be incorporating an ongoing social
media campaign into their arsenal of tactics to generate leads and sales.
But, as a business owner or marketing professional, half the battle is trying
to get your head around the social media wave, the crushing amount of
information about it, where to even begin, and how to make it all fit into
your marketing plans.
The great news is that being successful at Internet marketing does not need
to be as complicated as others may sometimes make it out to be. It will,
however, require som... (more)
SEO Journal on Ulitzer
If you are like me, you are regularly receiving unsolicited email from
various quarters, telling you about the latest and greatest SEO solutions on
the planet. Just buy the book, or guide, or download the promotional
whitepaper and this expert will offer you the latest "Secrets" to search
engine success. Google it. At last count I saw millions of results! Well,
it's not a very well-kept secret anyway.
One reason for the mysterious "secret" is simple: Google and other search
engines do not publish their algorithms, and they are known to change without
When I speak with small business owners and marketers, one of the persistent
obstacles to creating a blog presence often are expressed as two key points:
1) We don't have time to write regularly.
2) We don't have the ability to write regularly.
That seems like a non-starter, right? If you find this is your situation,
please think again, as you are missing a key opportunity - since, as
mentioned in an earlier business blogging article, YOU are the expert in your
Vehicles, Blog sites and Web sites
Think about what you do every day. And bare with the drama but... y... (more)