New Media on Ulitzer
Of course it is now a prerequisite to have a professional web presence for
your business. More than likely, you spend time and treasure on this critical
resource. But what about a blog? Blogging may just seem like a fad for
techies or people that seem to have plenty of time on their hands, or people
who have plenty to say, like researchers. By now, having a companion blog
site has become part of a comprehensive marketing program for many. Blogging,
and other forms of social media, has become a de facto means of engagement
for B2B companies. It's simply essential. Just as you would view in-person
networking events as necessary to engaging with customers and partners, your
blog site should be this as well. And while it may seem that a blog will cost
you additional time (and that treasure), there are resources available to
streamline blog publishi... (more)
You've seen them. You can see them on this site, those odd little
widget-icons that grace the footers and headers of blog articles. These
aren't graphical garnishes, but yet another avenue to get your content out of
your own little blogosphere and into the social media networks. What do they
do? In a nutshell, they create the potential for major traffic.
It's not rocket science. In case you haven't noticed, the web has been
evolving lately. It is no longer just a one-way information channel. Social
interaction, i.e., social networks on the internet have exploded in
New Media on Ulitzer
Many B2B companies know that they should be incorporating an ongoing social
media campaign into their arsenal of tactics to generate leads and sales.
But, as a business owner or marketing professional, half the battle is trying
to get your head around the social media wave, the crushing amount of
information about it, where to even begin, and how to make it all fit into
your marketing plans.
The great news is that being successful at Internet marketing does not need
to be as complicated as others may sometimes make it out to be. It will,
however, require som... (more)
SEO Journal on Ulitzer
Four or five years ago if you said to your web guru, "let's make a site map!"
you'd probably end up with a quaint-looking single web page that had a list
of links and categories indexing your site. You can still find these from
time to time. As it turns out, Apple still has one, go figure. As you may
recall, this was yet another alternative to a search engine, to help visitors
find your content. Not your grandfather's web code, the "site map" of the
21st century, however, is something a bit different but with the same goal of
helping visitors find your con... (more)
So you have dug deep into your marketing budget and picked THE industry trade
show or event that you just KNOW your company needs to be a part
of…the one with your competition and the one that your key customer
base attends every year. So now what?
There are dozens, maybe even hundreds of sponsoring companies just like
yours, vying for the attention of those precious attendees, who are ready to
buy or at least willing to learn more about you and what you do to bring back
to their organization. How do you make sure you stand out from the pack?