Responsive web design has emerged as an important consideration for any
business that has a significant mobile Internet following. It's a website
design and development approach and technique used to make your website
content easy to consume and interact with equally on desktops and mobile
Since the mobile Internet grows more popular every year, it's a good idea to
start thinking about a responsive website design when it comes time to update
or redo your website.
Prioritizing Your Website Traffic
Your website and marketing analytics should reveal the percentage of users
who access your site with mobile devices. If it's a significant percentage,
you shouldn't waste time delaying a move toward responsive web design or
developing a mobile template.
There are arguments for and against one approach over the other as well as
use cases where one might make more ... (more)
Simply put, a Customer Relationship Management (CRM) system helps identify
and manage your customers and leads, understand their challenges, anticipate
their needs and proactively respond to their requests. From a marketing
perspective, a CRM system helps you deposit the right data to ultimately
track and organize marketing and sales interactions with your most valuable
Marketing automation, working in tandem with your CRM data, automates
marketing processes and tracks results. Marketing processes involve
everything from customer segmentation, lead generation, lead scori... (more)
Before hitting this list, be sure you’ve done your keywords homework.
It’s really pretty simple: make a list of the keywords relevant to your
product or service. These are the words used to describe what you are
offering and the words and phrases prospective customers are putting into
search engines to find you. That’s really the long and short of it.
What are you selling that you want people to find and which keywords do you
stand a chance of placing for organically. Answer that question with your
keywords. When answering, bear in mind that there may be many a number of ... (more)
New Media on Ulitzer
Many B2B companies know that they should be incorporating an ongoing social
media campaign into their arsenal of tactics to generate leads and sales.
But, as a business owner or marketing professional, half the battle is trying
to get your head around the social media wave, the crushing amount of
information about it, where to even begin, and how to make it all fit into
your marketing plans.
The great news is that being successful at Internet marketing does not need
to be as complicated as others may sometimes make it out to be. It will,
however, require som... (more)
When I speak with small business owners and marketers, one of the persistent
obstacles to creating a blog presence often are expressed as two key points:
1) We don't have time to write regularly.
2) We don't have the ability to write regularly.
That seems like a non-starter, right? If you find this is your situation,
please think again, as you are missing a key opportunity - since, as
mentioned in an earlier business blogging article, YOU are the expert in your
Vehicles, Blog sites and Web sites
Think about what you do every day. And bare with the drama but... y... (more)