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Jeff Scholes

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Top Stories by Jeff Scholes

New Media on Ulitzer Many B2B companies know that they should be incorporating an ongoing social media campaign into their arsenal of tactics to generate leads and sales. But, as a business owner or marketing professional, half the battle is trying to get your head around the social media wave, the crushing amount of information about it, where to even begin, and how to make it all fit into your marketing plans. The great news is that being successful at Internet marketing does not need to be as complicated as others may sometimes make it out to be. It will, however, require some start-up time and dedication to get a solid working plan in place. Here's the thing. The key to effective and profitable Internet and online marketing requires an integrated approach, utilizing the right tools and applying them with consistent effort. This 4-part series brings you up-to-spe... (more)

Business Blogging: the Value of Adding a Blog to Your B2B Mix

New Media on Ulitzer Of course it is now a prerequisite to have a professional web presence for your business. More than likely, you spend time and treasure on this critical resource. But what about a blog? Blogging may just seem like a fad for techies or people that seem to have plenty of time on their hands, or people who have plenty to say, like researchers. By now, having a companion blog site has become part of a comprehensive marketing program for many. Blogging, and other forms of social media, has become a de facto means of engagement for B2B companies. It's simply essen... (more)

Pin the Tail on the Social Media Icon

You've seen them. You can see them on this site, those odd little widget-icons that grace the footers and headers of blog articles. These aren't graphical garnishes, but yet another avenue to get your content out of your own little blogosphere and into the social media networks. What do they do? In a nutshell, they create the potential for major traffic. Go Viral It's not rocket science. In case you haven't noticed, the web has been evolving lately. It is no longer just a one-way information channel. Social interaction, i.e., social networks on the internet have exploded in popu... (more)

Optimize Your Email Marketing Templates and Designs

There's no doubt that email marketing is an effective and vital asset to your overall marketing strategy. While email accounts are relatively inexpensive, it doesn’t always pay to be cheap with an email template design that is subpar. One goal of your email template design should be to have a clean, eye-catching design or treatment that amplifies the importance of your offering and also helps cut through inbox clutter. An email design should clearly and obviously illustrate the value of the offer or product, with a clear call to action that maximizes email conversion rates.... (more)

Why Does Everyone Want to Be Your SEO BFF?

SEO Journal on Ulitzer If you are like me, you are regularly receiving unsolicited email from various quarters, telling you about the latest and greatest SEO solutions on the planet. Just buy the book, or guide, or download the promotional whitepaper and this expert will offer you the latest "Secrets" to search engine success. Google it. At last count I saw millions of results! Well, it's not a very well-kept secret anyway. One reason for the mysterious "secret" is simple: Google and other search engines do not publish their algorithms, and they are known to change without noti... (more)