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Jeff Scholes

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Top Stories by Jeff Scholes

SEO Journal on Ulitzer Four or five years ago if you said to your web guru, "let's make a site map!" you'd probably end up with a quaint-looking single web page that had a list of links and categories indexing your site. You can still find these from time to time. As it turns out, Apple still has one, go figure. As you may recall, this was yet another alternative to a search engine, to help visitors find your content. Not your grandfather's web code, the "site map" of the 21st century, however, is something a bit different but with the same goal of helping visitors find your content, albeit in a bit more "high tech" fashion. It's XML not HTML So we are talking XML sitemaps. These sitemaps are somewhat similar to the old-fashioned kind, they are a list of links and web pages, but in a special structured format, one that Yahoo! and Google know how to scoop right up. It ... (more)

Internet Marketing Essentials: 4-Part Series

New Media on Ulitzer Many B2B companies know that they should be incorporating an ongoing social media campaign into their arsenal of tactics to generate leads and sales. But, as a business owner or marketing professional, half the battle is trying to get your head around the social media wave, the crushing amount of information about it, where to even begin, and how to make it all fit into your marketing plans. The great news is that being successful at Internet marketing does not need to be as complicated as others may sometimes make it out to be. It will, however, require som... (more)

4 Steps to Put You on the Path to Closed-Loop Marketing Bliss

Here's an article I recently wrote as a guest post on the Hubspot Internet Marketing Blog.  Many businesses I come across truly intend to do the right thing as far as optimizing their websites for lead generation. However, even though they do their best to drive more traffic and execute Internet marketing campaigns that will capture and convert more leads, many of them end up in one of two buckets: Bucket 1: "We have no idea where to start given the crushing amount of available tools, opinions and advice." Bucket 2: "We have all the bells and whistles (we think, anyway) but we ca... (more)

Responsive Web Design vs Mobile Template

Responsive web design has emerged as an important consideration for any business that has a significant mobile Internet following. It's a website design and development approach and technique used to make your website content easy to consume and interact with equally on desktops and mobile devices.  Since the mobile Internet grows more popular every year, it's a good idea to start thinking about a responsive website design when it comes time to update or redo your website. Prioritizing Your Website Traffic Your website and marketing analytics should reveal the percentage of users... (more)

Why Does Everyone Want to Be Your SEO BFF?

SEO Journal on Ulitzer If you are like me, you are regularly receiving unsolicited email from various quarters, telling you about the latest and greatest SEO solutions on the planet. Just buy the book, or guide, or download the promotional whitepaper and this expert will offer you the latest "Secrets" to search engine success. Google it. At last count I saw millions of results! Well, it's not a very well-kept secret anyway. One reason for the mysterious "secret" is simple: Google and other search engines do not publish their algorithms, and they are known to change without noti... (more)