Really Simple Syndication (RSS) has been around for quite a while and can
still be used in creative ways as part of your overall content marketing
strategy, to tailor content and improve marketing engagement.
In general, RSS feeds provide a way for us to easily keep up with our
favorite blogs, news headlines and other website content. It allows us to
choose what we want to see when we want to see it and get updates without
having to constantly check our favorite blogs or sites for new content and
New Media on Ulitzer
Of course it is now a prerequisite to have a professional web presence for
your business. More than likely, you spend time and treasure on this critical
resource. But what about a blog? Blogging may just seem like a fad for
techies or people that seem to have plenty of time on their hands, or people
who have plenty to say, like researchers. By now, having a companion blog
site has become part of a comprehensive marketing program for many. Blogging,
and other forms of social media, has become a de facto means of engagement
for B2B companies. It's simply essen... (more)
SEO Journal on Ulitzer
If you are like me, you are regularly receiving unsolicited email from
various quarters, telling you about the latest and greatest SEO solutions on
the planet. Just buy the book, or guide, or download the promotional
whitepaper and this expert will offer you the latest "Secrets" to search
engine success. Google it. At last count I saw millions of results! Well,
it's not a very well-kept secret anyway.
One reason for the mysterious "secret" is simple: Google and other search
engines do not publish their algorithms, and they are known to change without
New Media on Ulitzer
Many B2B companies know that they should be incorporating an ongoing social
media campaign into their arsenal of tactics to generate leads and sales.
But, as a business owner or marketing professional, half the battle is trying
to get your head around the social media wave, the crushing amount of
information about it, where to even begin, and how to make it all fit into
your marketing plans.
The great news is that being successful at Internet marketing does not need
to be as complicated as others may sometimes make it out to be. It will,
however, require som... (more)
When I speak with small business owners and marketers, one of the persistent
obstacles to creating a blog presence often are expressed as two key points:
1) We don't have time to write regularly.
2) We don't have the ability to write regularly.
That seems like a non-starter, right? If you find this is your situation,
please think again, as you are missing a key opportunity - since, as
mentioned in an earlier business blogging article, YOU are the expert in your
Vehicles, Blog sites and Web sites
Think about what you do every day. And bare with the drama but... y... (more)