Simply put, a Customer Relationship Management (CRM) system helps identify
and manage your customers and leads, understand their challenges, anticipate
their needs and proactively respond to their requests. From a marketing
perspective, a CRM system helps you deposit the right data to ultimately
track and organize marketing and sales interactions with your most valuable
Marketing automation, working in tandem with your CRM data, automates
marketing processes and tracks results. Marketing processes involve
everything from customer segmentation, lead generation, lead scoring, lead
nurture campaigns and social media monitoring to email marketing and
So how can you make sure your marketing automation system will integrate with
your CRM to get optimal results for your business?
You need to implement the integration successfully and make sur... (more)
New Media on Ulitzer
Many B2B companies know that they should be incorporating an ongoing social
media campaign into their arsenal of tactics to generate leads and sales.
But, as a business owner or marketing professional, half the battle is trying
to get your head around the social media wave, the crushing amount of
information about it, where to even begin, and how to make it all fit into
your marketing plans.
The great news is that being successful at Internet marketing does not need
to be as complicated as others may sometimes make it out to be. It will,
however, require som... (more)
SEO Journal on Ulitzer
If you are like me, you are regularly receiving unsolicited email from
various quarters, telling you about the latest and greatest SEO solutions on
the planet. Just buy the book, or guide, or download the promotional
whitepaper and this expert will offer you the latest "Secrets" to search
engine success. Google it. At last count I saw millions of results! Well,
it's not a very well-kept secret anyway.
One reason for the mysterious "secret" is simple: Google and other search
engines do not publish their algorithms, and they are known to change without
When I speak with small business owners and marketers, one of the persistent
obstacles to creating a blog presence often are expressed as two key points:
1) We don't have time to write regularly.
2) We don't have the ability to write regularly.
That seems like a non-starter, right? If you find this is your situation,
please think again, as you are missing a key opportunity - since, as
mentioned in an earlier business blogging article, YOU are the expert in your
Vehicles, Blog sites and Web sites
Think about what you do every day. And bare with the drama but... y... (more)
SEO Journal on Ulitzer
Four or five years ago if you said to your web guru, "let's make a site map!"
you'd probably end up with a quaint-looking single web page that had a list
of links and categories indexing your site. You can still find these from
time to time. As it turns out, Apple still has one, go figure. As you may
recall, this was yet another alternative to a search engine, to help visitors
find your content. Not your grandfather's web code, the "site map" of the
21st century, however, is something a bit different but with the same goal of
helping visitors find your con... (more)